Privacy policy

Privacy Policy

Who We Are

Eiren is an Irish-based personalised gift brand. Our website is eiren.ie. As a data controller, we are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Acts 1988–2018.

For any privacy-related queries, please contact us at hello@eiren.ie.

What Data We Collect

When you place an order or interact with our website, we may collect the following personal data:

  • Name and contact details (email address, phone number)
  • Delivery address
  • Payment information (processed securely — we do not store card details)
  • Personalisation details for your order (e.g. names, initials)
  • Browsing behaviour on our website (via cookies and analytics tools)

Why We Collect Your Data & Our Lawful Basis

We collect and process your data for the following purposes:

  • Order fulfilment — to process, personalise, and deliver your order (Lawful basis: Contract)
  • Customer service — to respond to your queries and resolve any issues (Lawful basis: Contract/Legitimate Interests)
  • Website analytics — we use Google Analytics to understand how visitors use our site. This data is anonymised and aggregated (Lawful basis: Legitimate Interests)
  • Advertising — we use the Meta Pixel on our website to measure the effectiveness of our Instagram and Facebook advertising. This may involve cookies being placed on your device (Lawful basis: Consent)
  • Email marketing — if you opt in to receive marketing emails from us, we will use your email address to send you updates and promotions (Lawful basis: Consent)

Cookies

Our website uses cookies to improve your browsing experience and to support our analytics and advertising tools. You can manage your cookie preferences at any time via the cookie banner on our website. For more information, please see our Cookie Policy.

Who We Share Your Data With

We do not sell your personal data. We may share your data with trusted third parties solely to fulfil your order or operate our business, including:

  • Shopify — our e-commerce platform (data processed in accordance with Shopify's privacy policy)
  • An Post / Royal Mail — for order delivery
  • Google — for website analytics
  • Meta (Facebook/Instagram) — for advertising purposes
  • Zoho — for email communication

All third parties are required to handle your data securely and in accordance with GDPR.

How Long We Keep Your Data

We retain your personal data only for as long as necessary:

  • Order and transaction data: up to 7 years (in line with Irish tax and accounting requirements)
  • Marketing data: until you unsubscribe or withdraw consent
  • Analytics data: as per Google's standard retention settings

Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct any inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Restrict or object to processing
  • Data portability — receive your data in a portable format
  • Withdraw consent at any time where consent is the lawful basis

To exercise any of these rights, please contact us at hello@eiren.ie. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Data Protection Commission (DPC) at dataprotection.ie.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date.

Last updated: March 2026